Founder & Lead Critic
Farzana
Hasan
GIA-Certified Diamond Expert
For over a decade, Farzana has been the diamond industry's quiet disruptor — combining technical gemology with an unwavering commitment to the buyer.
10+
Years Experience
193+
Buying Guides
GIA
Certified Expert
$2B+
Diamonds Analyzed
Background
A legacy of light.
Farzana's obsession with diamonds isn't a career choice — it's inheritance. Growing up under the guidance of her father, a respected GIA Specialist, she learned to evaluate stones through a jeweler's loupe before she could drive. That early education in precision and honesty became the foundation for everything Diamond Critics stands for.
After completing her own GIA certification and spending years inside the wholesale trade, Farzana recognized a fundamental gap: buyers had no independent voice. Retailers controlled all the information. She founded Diamond Critics to close that gap — no sponsorships, no retailer bias, only the truth about what a stone is actually worth.
The Critic's Perspective
“You aren't just buying a stone — you're investing in a moment. It deserves the same rigour as any financial decision.”
— Farzana Hasan, GIA Expert
How the Reviews Work
The methodology.
01
Certificate First
Every diamond reviewed starts with the GIA or IGI grading report — not the photo, not the price. Certificate data is the only objective anchor in a market designed to confuse buyers.
02
Proportions Over Brand
Pavilion angle, crown angle, table percentage, girdle thickness — these numbers determine light performance. No marketing designation overrides what the proportions actually say.
03
Price Verified Against Live Inventory
All price references are pulled from live Blue Nile inventory with affiliate-disclosed links. If the price changes, the analysis may change — no manufactured benchmarks.
04
No Retailer Sponsorships
Diamond Critics earns through disclosed affiliate commissions only. No brand pays for editorial placement. Every recommendation must survive independent scrutiny.
Certification
GIA Graduate Gemologist Expert
Specialisation
Round Brilliant Light Performance
Published Since
2024
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193+ guides. Zero compromise.
Every round diamond guide, price analysis, and shape comparison — written with GIA-certified precision so you never overpay.
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